About me

I am a conceptual thinker, strategist, Spotify fanatic, and an advocate for staying active. Creativity and curiosity drive every step of my design process, with a focus on building genuine connections with audiences. My typefaces showcase the intricacy of craft—though my height might make you wonder if my favorite typefaces are 72pt or larger.

My Approach

01

Research

I take pride in my process, knowing that thorough research is the most crucial building block for developing a great idea.

01

Research

I take pride in my process, knowing that thorough research is the most crucial building block for developing a great idea.

01

Research

I take pride in my process, knowing that thorough research is the most crucial building block for developing a great idea.

02

Strategy

A successful campaign relies on a strong foundation. I focus on developing strategies that can withstand challenges.

02

Strategy

A successful campaign relies on a strong foundation. I focus on developing strategies that can withstand challenges.

02

Strategy

A successful campaign relies on a strong foundation. I focus on developing strategies that can withstand challenges.

03

Concept

A compelling concept is the culmination of in-depth research and strategy-based thinking, thus a huge piece in my design work.

03

Concept

A compelling concept is the culmination of in-depth research and strategy-based thinking, thus a huge piece in my design work.

03

Concept

A compelling concept is the culmination of in-depth research and strategy-based thinking, thus a huge piece in my design work.

Experience

Design B&B Design Intern

May 2024-August 2024

Assisted in developing multiple branding and consumer packaged goods projects, gaining hands-on experience in brand architecture, strategy, and consumer engagement.

TEDxPSU Creative Director

May 2024-February 2025

Directed the creative strategy and execution for the annual TEDxPSU conference, "Paper Towns," establishing the brand identity and overseeing all visual storytelling.

The Design Association

President: May 2024-Present

Vice President: May 2023-May 2024

Member: August 2022-Present

Facilitated design workshops, fundraising campaigns, and provided networking opportunities to students. Led meetings and partnered with other PSU organizations.

Warren County Branding

March 2024-May 2024

Developed a rebranding strategy for Warren County, PA, which included stakeholder interviews, branding proposals, and incorporation of feedback for final assets.

The Evanisko Project

March 2022-May 2024

Collaborated with the Penn State Library to develop deliverables that enhance social connectedness in the library. Conducted research and analysis for deliverables.

Design B&B Design Intern

May 2024-August 2024

Assisted in developing multiple branding and consumer packaged goods projects, gaining hands-on experience in brand architecture, strategy, and consumer engagement.

TEDxPSU Creative Director

May 2024-February 2025

Directed the creative strategy and execution for the annual TEDxPSU conference, "Paper Towns," establishing the brand identity and overseeing all visual storytelling.

The Design Association

President: May 2024-Present

Vice President: May 2023-May 2024

Member: August 2022-Present

Facilitated design workshops, fundraising campaigns, and provided networking opportunities to students. Led meetings and partnered with other PSU organizations.

Warren County Branding

March 2024-May 2024

Developed a rebranding strategy for Warren County, PA, which included stakeholder interviews, branding proposals, and incorporation of feedback for final assets.

The Evanisko Project

March 2022-May 2024

Collaborated with the Penn State Library to develop deliverables that enhance social connectedness in the library. Conducted research and analysis for deliverables.

Design B&B Design Intern

May 2024-August 2024

Assisted in developing multiple branding and consumer packaged goods projects, gaining hands-on experience in brand architecture, strategy, and consumer engagement.

TEDxPSU Creative Director

May 2024-February 2025

Directed the creative strategy and execution for the annual TEDxPSU conference, "Paper Towns," establishing the brand identity and overseeing all visual storytelling.

The Design Association

President: May 2024-Present

Vice President: May 2023-May 2024

Member: August 2022-Present

Facilitated design workshops, fundraising campaigns, and provided networking opportunities to students. Led meetings and partnered with other PSU organizations.

Warren County Branding

March 2024-May 2024

Developed a rebranding strategy for Warren County, PA, which included stakeholder interviews, branding proposals, and incorporation of feedback for final assets.

The Evanisko Project

March 2022-May 2024

Collaborated with the Penn State Library to develop deliverables that enhance social connectedness in the library. Conducted research and analysis for deliverables.

© Wyatt Poorman 2025

© Wyatt Poorman 2025

© Wyatt Poorman 2025