Identity

Warren County Branding

The client's goal was to revitalize Warren County by attracting new tourists and long-term residents. Warren County, along with its city of Warren, prides itself on its natural landscape. Warren embodies the essence of small-town America, where you can reach the grocery store, school, or the woods
all within five minutes.

Our approach was to create a visual identity for Warren County that authentically represents its rich history, deep-rooted culture, and unique character.
By highlighting its historical and cultural significance, we aim to promote tourism and long-term residency while celebrating the charm and intimacy of Warren.

The client's goal was to revitalize Warren County by attracting new tourists and long-term residents. Warren County, along with its city of Warren, prides itself on its natural landscape. Warren embodies the essence of small-town America, where you can reach the grocery store, school, or the woods
all within five minutes.

Our approach was to create a visual identity for Warren County that authentically represents its rich history, deep-rooted culture, and unique character.
By highlighting its historical and cultural significance, we aim to promote tourism and long-term residency while celebrating the charm and intimacy of Warren.

The client's goal was to revitalize Warren County by attracting new tourists and long-term residents. Warren County, along with its city of Warren, prides itself on its natural landscape. Warren embodies the essence of small-town America, where you can reach the grocery store, school, or the woods
all within five minutes.

Our approach was to create a visual identity for Warren County that authentically represents its rich history, deep-rooted culture, and unique character.
By highlighting its historical and cultural significance, we aim to promote tourism and long-term residency while celebrating the charm and intimacy of Warren.

Industry

Industry

Tourism

Tourism

Hospitality

Hospitality

Civic & Community

Civic & Community

Year

Year

2024

2024

What I Learned

Through conversation and presentation, I learned how to effectively communicate design to non-designers. A crucial aspect of design is creating accessibility and points of entry for everyone, especially for the residents of Warren County. I took to heart the countys pride and heritage, making sure it remained evident throughout this rebrand.

What I Learned

Through conversation and presentation, I learned how to effectively communicate design to non-designers. A crucial aspect of design is creating accessibility and points of entry for everyone, especially for the residents of Warren County. I took to heart the countys pride and heritage, making sure it remained evident throughout this rebrand.

What I Learned

Through conversation and presentation, I learned how to effectively communicate design to non-designers. A crucial aspect of design is creating accessibility and points of entry for everyone, especially for the residents of Warren County. I took to heart the countys pride and heritage, making sure it remained evident throughout this rebrand.

A County Built on Heritage and Community

Our logo, with its ornate and modular design, captures the essence of the countys diverse boroughs and townships. The color palette and type choices reflect the historical and
architectural elements of Warren County, creating a cohesive brand that resonates with residents and visitors alike.

A County Built on Heritage and Community

Our logo, with its ornate and modular design, captures the essence of the countys diverse boroughs and townships. The color palette and type choices reflect the historical and
architectural elements of Warren County, creating a cohesive brand that resonates with residents and visitors alike.

A County Built on Heritage and Community

Our logo, with its ornate and modular design, captures the essence of the countys diverse boroughs and townships. The color palette and type choices reflect the historical and
architectural elements of Warren County, creating a cohesive brand that resonates with residents and visitors alike.

The Process

Research

We began by immersing ourselves in Warren County’s history and culture, exploring its architecture, signage and natural landscapes.

Concept

We created illustrations to reflect the rich history and deep culture of Warren County and its surrounding boroughs and townships. Friendly, yet timeless was at the forefront of our minds when thinking of the future for Warren County.

Feedback

We met with local business owners, and residents of Warren County to uncover authentic stories and values to inform our visual system. These residents gave valuable feedback on our current concept that lead to our final results for the county.

Outcome

We embraced modular design which illustrated how the different elements of Warren County come together as a unified whole. 

Research

We began by immersing ourselves in Warren County’s history and culture, exploring its architecture, signage and natural landscapes.

Concept

We created illustrations to reflect the rich history and deep culture of Warren County and its surrounding boroughs and townships. Friendly, yet timeless was at the forefront of our minds when thinking of the future for Warren County.

Feedback

We met with local business owners, and residents of Warren County to uncover authentic stories and values to inform our visual system. These residents gave valuable feedback on our current concept that lead to our final results for the county.

Outcome

We embraced modular design which illustrated how the different elements of Warren County come together as a unified whole. 

Research

We began by immersing ourselves in Warren County’s history and culture, exploring its architecture, signage and natural landscapes.

Concept

We created illustrations to reflect the rich history and deep culture of Warren County and its surrounding boroughs and townships. Friendly, yet timeless was at the forefront of our minds when thinking of the future for Warren County.

Feedback

We met with local business owners, and residents of Warren County to uncover authentic stories and values to inform our visual system. These residents gave valuable feedback on our current concept that lead to our final results for the county.

Outcome

We embraced modular design which illustrated how the different elements of Warren County come together as a unified whole. 

The Little Details

In delivering on the wishes of the residents of Warren County, we also aimed to ensure that the county could build notoriety among tourists. Who doesn't love a good tote bag or a custom t-shirt? We also focused on cleaning up the citys site map and capturing beautiful photos of some of Warren's landmarks.

The Little Details

In delivering on the wishes of the residents of Warren County, we also aimed to ensure that the county could build notoriety among tourists. Who doesn't love a good tote bag or a custom t-shirt? We also focused on cleaning up the citys site map and capturing beautiful photos of some of Warren's landmarks.

The Little Details

In delivering on the wishes of the residents of Warren County, we also aimed to ensure that the county could build notoriety among tourists. Who doesn't love a good tote bag or a custom t-shirt? We also focused on cleaning up the citys site map and capturing beautiful photos of some of Warren's landmarks.

Special Thanks

Isabella Everett & Jingyun (Krona) Xiao for contributing to the overall branding of Warren County.

Special Thanks

Isabella Everett & Jingyun (Krona) Xiao for contributing to the overall branding of Warren County.

Special Thanks

Isabella Everett & Jingyun (Krona) Xiao for contributing to the overall branding of Warren County.

Motion

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Motion

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Motion

How to Win a Game of Poker Without Knowing the Rules

Editorial

Beagle & Birdie Magazine

Editorial

Beagle & Birdie Magazine

Editorial

Beagle & Birdie Magazine

Editorial

Digital Dump

Editorial

Digital Dump

Editorial

Digital Dump

© Wyatt Poorman 2025

© Wyatt Poorman 2025

© Wyatt Poorman 2025