Identity

Point of View

↓

The goal was to create and execute a design showcase to display the work of the Penn State Graphic Design Class of 2025. The four-day design exhibition celebrated the work done by students during their time in the program.

Our approach was to create a brand identity and campaign that highlighted the universal impact of design, reaching both designers and non-designers alike. We captured the personality and journey of the Penn State Graphic Design Class of 2025 through a bold tone of voice, strong typography, friendly animation, and photography.

Industry

Exhibition

Environmental Design

Fashion

Year

2024

What I Learned

The execution and creation of a strong branding strategy were imperative throughout this brand identity and campaign. Using various mediums presented challenges initially, but a clear and concise branding guide helped keep all team members on track. Establishing common goals and milestones throughout the process led to a successful showcase for everyone.

What I Learned

Type that Talks

Typography isn’t just read, it’s felt. For this campaign, we brought type to life with bold motion and vibrant colors, amplifying the personality of the Penn State Graphic Design Class of 2025. These animations highlight our energy, voice, and impact while serving as a striking way to engage non-designers and market our showcase.

Type that Talks

Framing Our Campaign

We used attention-grabbing photography paired with bold messaging to create posters that highlighted the preconceived notions graphic design students often face. Incorporating various taglines throughout the campaign was essential in providing different perspectives to students, faculty, and non-designers. The accessibility of these photographic posters played a key role in enhancing the show's marketability.

Framing Our Campaign

The Process

Pitch

Our class create various pitches in groups, that landed on the direction, motivation, and goals we wanted to achieve with this design exhibition.

Build

Once the concept was established, multiple groups were formed to focus on different aspects of the campaign. My primary responsibilities in digital marketing included creating motion posters, managing social media content, and sending weekly email newsletters.

Marketing

In the lead-up to the showcase, our entire class collaborated to promote the impact of design on everyone. Engaging the student body and enticing non-designers to attend our exhibition were central to our campaign strategy.

Showcase

The four-day showcase included an opening event for friends, family, and faculty, followed by three public days for attendees to experience our culmination of four years of impactful design.

Pitch

Our class create various pitches in groups, that landed on the direction, motivation, and goals we wanted to achieve with this design exhibition.

Build

Marketing

Showcase

The four-day showcase included an opening event for friends, family, and faculty, followed by three public days for attendees to experience our culmination of four years of impactful design.

Pitch

Our class create various pitches in groups, that landed on the direction, motivation, and goals we wanted to achieve with this design exhibition.

Build

Marketing

Showcase

The four-day showcase included an opening event for friends, family, and faculty, followed by three public days for attendees to experience our culmination of four years of impactful design.

Bloopers and Bright Ideas

Enjoy the early phases of the motion posters that evolved into what they are today. Also, take a glimpse into the setup and the fun times had during our campaign photoshoots.

Bloopers and Bright Ideas

Enjoy the early phases of the motion posters that evolved into what they are today. Also, take a glimpse into the setup and the fun times had during our campaign photoshoots.

Bloopers and Bright Ideas

Enjoy the early phases of the motion posters that evolved into what they are today. Also, take a glimpse into the setup and the fun times had during our campaign photoshoots.