Identity

Six Degrees

↓

The client's goal was to cultivate a sense of community and engagement within the Penn State Pattee and Paterno library by tapping into the potential of human connection. A free-form structure that allowed for endless possibilities in brand identity empowered everyone to create without limitations.

Our approach was to create a multi-platform campaign designed to foster both in-person and digital connections within the Penn State library. Through dynamic motion graphics, thoughtfully placed posters, interactive table cards, and a dedicated social media and app presence, the campaign creates an engaging network that bridges physical and virtual spaces.

Industry

Campaign

Marketing

Environmental Design

Year

2024

What I Learned

I learned that collaboration and communication with stakeholders throughout the entire design process are vital to a successful campaign rollout. The knowledge I gained from the site studies, interviews, and feedback on pitches helped shape a beautiful and widely successful execution focused on social connectedness.

What I Learned

Designed to Stand Out

Libraries are quiet, but that doesn’t mean you have to be. These motion posters cut through the silence with bold statements designed to catch your eye and make you feel seen. Whether you're running on caffeine, stressing about the future, or caught up in self-doubt. You’re not the only one! Placed throughout the library, these animations turn everyday thoughts into conversation starters, making it easier to connect, even in a space built for solitude.

Designed to Stand Out

Reflect and Connect

Between deadlines, exams, and everything in between, it’s easy to get caught up in the rush. These table cards invite you to pause, reflect, and think a little deeper. Placed throughout the library, they create small moments of introspection in a space built for focus, turning study breaks into opportunities for self-discovery and intrapersonal connection.

Reflect and Connect

The Process

Site Studies

To fully understand the student how successful our campaign would be it was vital to find pain points and places to improve interaction and connection within the Penn State library.

Concept Proposals

Our branding team worked diligently on the preliminary proposal for Six Degrees. To ensure success, it was essential to share our findings from the site study with library stakeholders.

Refined Pitches

Following feedback from library stakeholders, Six Degrees moved into a second round of branding adjustments. These updates culminated in comprehensive branding guidelines, which were used to present the final pitch on the impact Six Degrees can have within the Penn State library.

Implementation

Six Degrees branding was brought to life, transforming the library into a vibrant hub where in-person and digital interactions can flourish, enhancing the sense of community among students.

Site Studies

To fully understand the student how successful our campaign would be it was vital to find pain points and places to improve interaction and connection within the Penn State library.

Concept Proposals

Our branding team worked diligently on the preliminary proposal for Six Degrees. To ensure success, it was essential to share our findings from the site study with library stakeholders.

Refined Pitches

Implementation

Six Degrees branding was brought to life, transforming the library into a vibrant hub where in-person and digital interactions can flourish, enhancing the sense of community among students.

Site Studies

To fully understand the student how successful our campaign would be it was vital to find pain points and places to improve interaction and connection within the Penn State library.

Concept Proposals

Our branding team worked diligently on the preliminary proposal for Six Degrees. To ensure success, it was essential to share our findings from the site study with library stakeholders.

Refined Pitches

Implementation

Six Degrees branding was brought to life, transforming the library into a vibrant hub where in-person and digital interactions can flourish, enhancing the sense of community among students.

The Digital Collective

In an increasingly digital world, fostering genuine connections can be a challenge. Six Degrees's social media presence and anonymous app provide a platform for students to share their thoughts and engage with each other. By responding to reflective questions, users can explore their feelings and experiences.